About

To many it is considered a recreational activity in which one visits a variety of stores in search of a suitable product to purchase. Window shopping is an activity that shoppers engage in by browsing though glass windows of a shop for entertainment. Might try on the item(s) or imagine purchasing these items without actually purchasing, possibly just to pass the time between other activities, or planning a purchase.

To some, shopping is a task of inconvenience and vexation. Shoppers sometimes go though great lengths to wait in long lines to buy popular products as typically observed with early adopters shoppers and holiday shoppers. Sometimes buyers feel ripped-off because they did not get what they paid for often asking for a refund. Sometimes shoppers get caught up in a scam.

More recently compulsive shopping has been recognised as an addiction. Commonly referred as compulsive shopping, shopping addiction, shopoholic or formally oniomania, these shoppers have an impulsive uncontrollable need to go shopping to get a rush or high.

Regulation

Some business have shopping hours are open 24 hours 7 days-a-week. Some nations regulate the operation of businesses for religious reasons and do not allow shopping on particular days or dates.

Shopping seasons

Shopping seasons are periods where a burst of spending occurs typically near holidays in the United States, where Christmas shopping is the biggest shopping spending season. Some famous target dates are Black Friday and Cyber Monday.

Some religions regard such spending seasons against their religion and dismiss the practice. Many question the over-commercialisation and the response by stores who downplay the shopping season often cited in the Christmas controversy or War on Christmas.

Pricing and negotiation

The pricing technique used by most retailers is cost-plus pricing. This involves adding a markup amount (or percentage) to the retailers cost. Another common technique is manufacturers suggested list pricing. This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer.

In Western countries, retail prices are often so-called psychological prices or odd prices: a little less than a round number, e.g. $ 6.95. In Chinese societies, prices are generally either a round number or sometimes some lucky number. This creates price points.

Often prices are fixed and displayed on signs or labels. Alternatively, there can be price discrimination for a variety of reasons. The retailer charges higher prices to some customers and lower prices to others. For example, a customer may have to pay more if the seller determines that he or she is willing to. The retailer may conclude this due to the customer’s wealth, carelessness, lack of knowledge, or eagerness to buy.

Price discrimination can lead to a bargaining situation often called haggling, a negotiation about the price. Economists see this as determining how the transaction’s total surplus will be divided into consumer and producer surplus. Neither party has a clear advantage, because the threat of no sale exists, whence the surplus vanishes for both.

Source by Wikipedia.org

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